The Public Good - NYC
Research & Planning for Social Impact
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A proven approach, tailored to each client's needs



1.  Define Goals

We start with questions. Yours and ours. 

To understand our clients’ pain points, vision and goals and to design a research plan with the right technology tools, and research process in mind.

Our approach reflects client collaboration and stakeholder feedback throughout the process.


2.  Get the facts

We work with data in all forms: public, financial, location, demographic and proprietary.

We use research tools and techniques to uncover relevant facts and opinions, analyze policy ideas and evaluate options to help our clients meet their goals.

We explore environments and dive into the experiences of community members through focus groups, interviews and surveys.

3.  Provide options

We help you move forward.

We provide our clients with insights and tools to begin executing tactical plans that make sense according to community needs and our clients' resources and vision.

We share findings in accessible formats including:  web-based interactive maps, spreadsheets, narratives and other visually compelling formats that explain evidence-based options accurately and clearly.


The Public Good delivers honest insights that help clients move forward.

For the UJA-Federation NY, The Public Good created a web-based interactive inventory of place-based assets using location data including details of program spaces and content providers located within the target neighborhoods in our Jewish community study of  brownstone Brooklyn. 

For the NY Mayor’s Office of Data Analytics,  Tricia Davies served as an academic advisor of graduate students tasked with evaluating the perceived utility of the City's Open Data portal among community-based organizations. She led the team in preparing a findings report which was shared with the New York City Council. This project was in collaboration with Columbia/SIPA students where founder Tricia Davies serves as an Adjunct Associate Professor.

Examples of what we deliver

 ~ Environmental scan of market conditions and target users ~

 ~ Asset inventory of community resources and advocates ~

 ~ Financial models including costing studies and pricing strategies ~

 ~ Impact evaluation of internal programs or public policies ~

Your guidance provided such a boost to our team and helped us define our organization.
— Board of Directors, Lower East Side Coalition Housing Development