Identifying the local market for creating community programs in western Queens
We recently finished an exciting project on behalf of the UJA-Federation, NY and worked closely with their planning committee which strategically invests in neighborhood-based Jewish experiences.
Our remit was to focus on the changing neighborhoods of Astoria, Long Island City, Sunnyside and Jackson Heights with the goal of identifying interests, needs of target residents, as well as existing assets and potential program collaborators.
The Public Good captured market profiles, and our participatory approach to community building also generated significant individual and institutional leads for further engagement and grass-roots program development.
Our deep demographic analysis and authentic engagement with residents and key stakeholders provided our client’s funding and planning committee with the detailed intelligence they needed for moving forward. At the same time, our work ignited genuine excitement throughout the target communities who were thrilled to be a part of defining their own neighborhood resources.